Ford to add 13 electric vehicles to its lineup, plans $4.5B investment
- Ford is investing an additional $4.5 billion in electrified vehicle solutions by 2020, including the new Focus Electric with all-new DC fast-charge capability, which delivers 80 percent charge in an estimated 30 minutes and projected 100-mile range
- The company is adding 13 new electrified vehicles to its product portfolio by 2020; more than 40 percent of Ford’s nameplates globally will be electrified by the decade’s end
- Ford also redefining how future vehicles are created, moving from a features-based product development to a customer-experience-led process, applying insights from social scientists
Early reports indicate one of the new models will be a hybrid-electric pick-up truck.
Ford will also introduce a new “smart” instrument cluster for EVs.
- SmartGauge with EcoGuide LCD Instrument Cluster, which offers a multitude of customizable displays that can help the driver see real-time EV power usage to help maximize vehicle efficiency
- Brake Coach, another smart feature that coaches the driver on how to use smooth braking to maximize the energy captured through the Regenerative Braking System. The more energy a driver captures through braking, the more energy is returned to the vehicle’s battery
- Fun-to-drive character, with agile steering and handling engineered into the vehicle to give drivers a more connected feel to the road
See the Ford press release HERE.
