New Light: California EV Buyers Survey

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The California Air Resources Board this week published the results of a survey of plug-in vehicle buyers who received rebates from the state.

The online data is available for researchers, policymakers and the public to learn about who is buying plug-in cars (PEVs) in California, and why.

Why does California matter? Between March 2010 and March 2014, somet 191,000 PEVs were sold in the US -- more than 83,000 of those in California.

To date, roughly 70 percent of California PEV drivers have taken advantage of the state’s Clean Vehicle Rebate Project (CVRP).

California has issued more than $130 million for more than 60,000 rebates since the program began. Currently, more than 3,000 rebates per month are being processed.

Current survey results cover California PEV drivers who purchased or leased their vehicles after August 2012.

Responses to the survey include:

  1. Primary motivations for purchase, filtered by vehicle type, manufacturer and location;
  2. Driver demographics, including age, gender, income, housing type and education;
  3. Awareness of special PEV time-of-use electricity rates;
  4. Experience at the dealership; and
  5. Relative importance of various information avenues while shopping for a vehicle.
The online portal offers interactive access to the survey results, including the ability to tailor queries by filtering the data in various ways, such as by manufacturer, geography or vehicle technology.

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